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Nike is China blowing a healthy dance trend, north to Beijing, south of Hong Kong, many prime Nike began a round entitled "5678" ad campaign. Want to create a performance, the company can no longer rely on marketing, but to rely on the brand to attract customers. Sports brand Nike in 2004, the brand value of up to $ 9.3 billion, and its success factors through organizing different types of sports, to establish close relationships with customers and drive sales of sports goods; and female customer base in recent years, Nike is deliberately One market operations. In recent years, continued to blow sports culture, even sports marketing practices have become diversified. "Nike's philosophy is to do sports brand leader, in addition to the introduction of different fashion products, but also hope to lead the campaign atmosphere, leading the New Wave." Senior Market jordans on sale mens ing Manager of Nike Hong Ye Zhiying said Nike every year for different customer group, while continuing Focus organizing various sports, such as for young people under the age of 19 "Super Basketball League" for football fans and the set of "five football" and so on. "We would like to take different activities, to build a relationship with customers, so that they can feel the spirit of the brand to promote sports boom." "5678" - Kin Dance brand marketing success, it is necessary to have a broad product line combined market marketing activities. In recent years, women tend to love sports, plus women's sports goods market growth potential huge, Nike then in 4 years ago Nike Women membership in Hong Kong, for the female sports market, partnered with a fitness center, Professor Hip Hop, BodyJam , Capoeira and other diversified fitness dance classes. "In Hong Kong jordan retro 14 white/fuchsia blast/black , women increasingly prefer to attend dance courses and a fitness center to promote the dance classes will be very popular. For example in 2003 the most successful healthy dance classes, within five weeks will be the combination of more than 2,000 customers. When encourage more When people do exercise, naturally will lead to sales of sporting goods. "Nike Women every year launched a global theme, this year in February in Japan, Korea and Hong Kong, China and other Asian regions, will be to" 5678 "as a slogan, metaphorical will put emphasis on fitness dance marketing. Just on April 1 in the Bay of Trade and Exhibition organized by the "Nike Midnight Jam 2005", so that members bring their friends, and other members first met in the huge stadium jam carnival dance. Nike's staff said, "to promote the healthy dance craze, the purpose is to encourage members to per Retro jordans for sale sonally participate in. 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